Privacy & Cookie Policy
Official Data Controller Details
Legal Entity: ATD JOINERY & CONSTRUCTION LTD
Companies House Registration Number: 11904005 (Registered in England & Wales)
Registered Office Address: 13 Liverpool Road North, Maghull, Liverpool, Merseyside, L31 2HB
Data Protection Contact Email: info@atdjoinery.co.uk · Telephone: 0151 440 2830
1. Overview & Scope
ATD Joinery & Construction Ltd respects your privacy and is committed to protecting the personal data of homeowners and website visitors in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
2. Personal Data We Collect
When you submit a home survey or quote request on our website, telephone our office, email us, or send architectural drawings via WhatsApp, we may collect:
- Your full name and contact telephone or mobile number
- Your email address and residential property postcode or address
- Details of your planned domestic building work, architectural drawings, and property photographs
- Technical website usage data (browser type, device type, and referring search or Google Ads campaign attribution where cookies are accepted)
3. Lawful Basis & How We Use Your Data
Under UK GDPR, we process your personal data on the lawful bases of Pre Contractual Steps and Contract Performance (to arrange your property survey and provide an itemised build quotation), Legal Obligation (for Building Control, tax, and statutory accounting records), and Legitimate Interests. We never sell, rent, or trade your personal details to third party lead brokers or marketing companies.
4. Cookie Policy & Google Ads Conversion Measurement
Our website uses cookies to remember your privacy preferences and measure how homeowners across Liverpool and Merseyside discover our domestic building services through organic search and Google Ads campaigns.
| Cookie Name | Provider | Category | Purpose & Duration |
|---|---|---|---|
| atd_cookie_consent_v2 | atdjoinery.co.uk | Strictly Necessary | Stores your cookie consent choice in browser storage (12 months). |
| _ga / _ga_* | Google Analytics | Analytics | Measures anonymous visitor traffic and page performance across our service pages (up to 24 months). |
| _gcl_au / _gcl_aw | Google Ads | Marketing & Attribution | Measures when a click on one of our Google Ads results in a domestic survey request or phone call (90 days). |
5. Data Retention & Your Rights
Enquiry records that do not proceed to a build contract are securely deleted after 24 months. Where we carry out construction works at your property, project specifications, guarantees, and accounting records are retained for 6 years in line with UK statutory requirements. You have the right to request access to, rectification of, or erasure of your personal data at any time by contacting info@atdjoinery.co.uk.